| Authors: | Drosos, Dimitrios Skordoulis, Michalis Andreopoulou, Maria Ioanna |
| Issue Date: | 1-Jan-2022 |
| Conference: | 10th International Conference on Information and Communication Technologies in Agriculture, Food and Environment (HAICTA 2022), 22-25 September 2022, Athens, Greece |
| Journal: | Proceedings of the 10th International Conference on Information and Communication Technologies in Agriculture, Food and Environment (HAICTA 2022) |
| Keywords: | Eco-friendly hotels, Environmental awareness, Green hotels, Green tourism, New Environmental Paradigm, Sustainable tourism, Willingness to pay |
| Abstract: | As environmental awareness is increasing, the number of people interested in staying at green hotels is also rising. This paper aims to investigate Greek millennial consumers' willingness to pay for green hotels. Participants' environmental perceptions are measured and analyzed using the NEP scale as well. The research was carried out during the period between 1 February 2022 and, 1 May 2022, while 425 valid questionnaires were analyzed. The main finding of this research shows a positive correlation between respondents' environmental perceptions and their willingness to pay more in order to stay in a green hotel. This result can have significant managerial and policy implications due to the importance of tourism for the Greek economy. |
| ISSN: | 1613-0073 |
| URL: | https://ceur-ws.org/Vol-3293/paper13.pdf |
| URI: | https://uniwacris.uniwa.gr/handle/3000/1849 |
| Type: | Conference Paper |
| Department: | Department of Business Administration |
| School: | School of Administrative, Economics and Social Sciences |
| Affiliation: | University of West Attica (UNIWA) |
| Appears in Collections: | Articles / Άρθρα |
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