| Authors: | Drosos, Dimitrios Tsotsolas, Nikos Manolitzas, Panagiotis Yannakopoulos, Denis |
| Issue Date: | 1-Jul-2010 |
| Conference: | 24th European Conference on Operational Research (EURO 2010), 11-14 July 2010, Lisbon, Portugal |
| Abstract: | In this paper the relationship between the customer satisfaction from the three mobile companies in Greece and the financial performance of these companies is examined. Specifically, data regarding customer satisfaction were collected from customers of the three service providers using a web survey which were analysed using MUSA methodology. Then the correlation between MUSA indices for each company and their corresponding financial performance ratios was examined by using multivariate statistics and multicriteria analysis approaches. |
| URL: | https://www.euro-online.org/media_site/reports/EURO24_AB.pdf |
| URI: | https://uniwacris.uniwa.gr/handle/3000/1857 |
| Type: | Conference Paper |
| Department: | Department of Business Administration |
| School: | School of Administrative, Economics and Social Sciences |
| Affiliation: | University of West Attica (UNIWA) |
| Appears in Collections: | Conference Papers or Poster or Presentation / Δημοσιεύσεις σε Συνέδρια |
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