International Marketing Of Services And New Technology: An Application Of Tourism Websites Evaluation With The Electre II Method
Authors: Zondiros, Dimitris 
Novas, Dimitrios 
Tomaras, Petros 
Issue Date: 1-Jan-2010
Conference: International Conference on ICMMS 2008, 23 – 25 May 2008, Athens, Greece 
Book: Marketing And Management Sciences: Proceedings of the International Conference on ICMMS 2008 
Abstract: 
A new global service of providing travelers with information in the form of pre-evaluated tourism websites through the Internet can be offered by using the ELECTRE II method. A set of criteria that have been identified by the literature review is the basis for this method. Each criterion is given a weighting. An example of five evaluated websites is presented.
ISBN: 978-1-908978-12-7
DOI: 10.1142/9781848165106_0096
URI: https://uniwacris.uniwa.gr/handle/3000/1974
Type: Conference Paper
Department: Department of Business Administration 
School: School of Administrative, Economics and Social Sciences 
Affiliation: University of West Attica (UNIWA) 
Appears in Collections:Book Chapter / Κεφάλαιο Βιβλίου

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