International Marketing Of Services And New Technology: An Application Of Tourism Websites Evaluation With The Electre II Method
Authors: Zondiros, Dimitris 
Novas, Dimitrios 
Tomaras, Petros 
Issue Date: 1-Jan-2010
Conference: International Conference on ICMMS 2008, 23 – 25 May 2008, Athens, Greece 
Book: Marketing And Management Sciences: Proceedings of the International Conference on ICMMS 2008 
Abstract: 
A new global service of providing travelers with information in the form of pre-evaluated tourism websites through the Internet can be offered by using the ELECTRE II method. A set of criteria that have been identified by the literature review is the basis for this method. Each criterion is given a weighting. An example of five evaluated websites is presented.
ISBN: 978-1-908978-12-7
DOI: 10.1142/9781848165106_0096
URI: https://uniwacris.uniwa.gr/handle/3000/1974
Type: Conference Paper
Department: Department of Business Administration 
School: School of Administrative, Economics and Social Sciences 
Affiliation: University of West Attica (UNIWA) 
Appears in Collections:Book Chapter / Κεφάλαιο Βιβλίου

CORE Recommender
Show full item record

Page view(s)

25
checked on Nov 5, 2024

Google ScholarTM

Check

Altmetric

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.