A simulation model for measuring customer satisfaction through employee satisfaction
Authors: Zondiros, Dimitris 
Konstantopoulos, Nikolaos 
Tomaras, Petros 
Issue Date: 1-Dec-2007
Conference: International Conference on Computational Methods in Science and Engineering 2007 (ICCMSE 2007), 25–30 September 2007, Corfu Island, Greece 
Book: Proceedings of the International Conference on Computational Methods in Science and Engineering 2007 (ICCMSE 2007)
Volume: 963
Issue: 2
Keywords: Business & management, Customer satisfaction, Employee satisfaction, Internal customers, Marketing, Simulation model
Abstract: 
Customer satisfaction is defined as a measure of how a firm's product or service performs compared to customer's expectations. It has long been a subject of research due to its importance for measuring marketing and business performance. A lot of models have been developed for its measurement. This paper propose a simulation model using employee satisfaction as one of the most important factors leading to customer satisfaction (the others being expectations and disconfirmation of expectations). Data obtained from a two-year survey in customers of banks in Greece were used. The application of three approaches regarding employee satisfaction resulted in greater customer satisfaction when there is serious effort to keep employees satisfied.
ISBN: 9780735404786
ISSN: 15517616
0094243X
DOI: 10.1063/1.2835931
URI: https://uniwacris.uniwa.gr/handle/3000/2004
Type: Conference Paper
Department: Department of Business Administration 
School: School of Administrative, Economics and Social Sciences 
Affiliation: University of West Attica (UNIWA) 
Appears in Collections:Book Chapter / Κεφάλαιο Βιβλίου

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