| Authors: | Zondiros, Dimitris Konstantopoulos, Nikolaos Tomaras, Petros |
| Issue Date: | 1-Dec-2007 |
| Conference: | International Conference on Computational Methods in Science and Engineering 2007 (ICCMSE 2007), 25–30 September 2007, Corfu Island, Greece |
| Book: | Proceedings of the International Conference on Computational Methods in Science and Engineering 2007 (ICCMSE 2007) |
| Volume: | 963 |
| Issue: | 2 |
| Keywords: | Business & management, Culture, Entrepreneurship, Franchising, Marketing, Values |
| Abstract: | This paper examines the values system delimiting the entrepreneurial activity. The total of these entrepreneurial activities is defined within the franchising framework. The reason for choosing to examine these activities is that franchising is considered to be a rather special kind of entrepreneurship. By this way, it can be examined whether specific entrepreneurial values are required in order to turn to franchising, or it concerns a strategic entrepreneurial choice which is independent from the value standards. |
| ISBN: | 9780735404786 |
| ISSN: | 15517616 0094243X |
| DOI: | 10.1063/1.2835937 |
| URI: | https://uniwacris.uniwa.gr/handle/3000/2006 |
| Type: | Conference Paper |
| Department: | Department of Business Administration |
| School: | School of Administrative, Economics and Social Sciences |
| Affiliation: | University of West Attica (UNIWA) |
| Appears in Collections: | Book Chapter / Κεφάλαιο Βιβλίου |
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