Authors: | Samanta, Irene |
Publisher: | Nova Science Publishers |
Issue Date: | 1-Jan-2012 |
Journal: | Journal of Marketing and Operations Management Research |
Volume: | 2 |
Issue: | 3 |
Keywords: | Social media, Marketing strategy, Communication |
Abstract: | The purpose of this research is to examine the perceptions of executives of firms in Greece on social networks to integrate marketing strategies to them. Moreover the research explores the use of social networks by the companies in order to gain competitive advantage. A quantitative survey was been conducted involving executives in Greece. The findings showed that companies enhance their corporate reputation and recognition of the trade marks through social networks. Moreover, firms interact with the audience by building trusting relationships between organizations and consumers. |
ISSN: | 1949-4912 |
URL: | https://search.proquest.com/openview/70c12ab0eacb8c22afad047b06ab40c2/1?pq-origsite=gscholar&cbl=2034834 |
URI: | https://uniwacris.uniwa.gr/handle/3000/2111 |
Type: | Article |
Department: | Department of Business Administration |
School: | School of Administrative, Economics and Social Sciences |
Affiliation: | University of West Attica (UNIWA) |
Appears in Collections: | Articles / Άρθρα |
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