Authors: | Loukeris, Nikolaos |
Issue Date: | 1-Jan-2009 |
Journal: | International Journal of Computers |
Volume: | 3 |
Issue: | 4 |
Keywords: | Shipping, Neural networks, Multicriteria analysis, Data mining, Rough sets |
Abstract: | Strategic Planning is formed considering customers satisfaction to maximise the market share. In shipping companies, the identification of satisfaction within clients is very difficult, thus satisfaction’s prediction provides valuable information. Previous research in the field used techniques of multicriteria analysis, data mining and analytical-synthetical preference models. This research paper aims to define the most effective method to predict satisfaction, between techniques of data mining, rough sets, neural networks and multcriteria decision analysis. |
ISSN: | 1998-4308 |
URL: | https://www.naun.org/main/NAUN/computers/19-093.pdf |
URI: | https://uniwacris.uniwa.gr/handle/3000/2215 |
Type: | Article |
Department: | Department of Business Administration |
School: | School of Administrative, Economics and Social Sciences |
Affiliation: | University of West Attica (UNIWA) |
Appears in Collections: | Articles / Άρθρα |
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