Customers satisfaction in shipping companies under artificial intelligence and multicriteria decision analysis
Authors: Loukeris, Nikolaos 
Issue Date: 1-Jan-2009
Journal: International Journal of Computers 
Volume: 3
Issue: 4
Keywords: Shipping, Neural networks, Multicriteria analysis, Data mining, Rough sets
Abstract: 
Strategic Planning is formed considering customers satisfaction to maximise the market share. In shipping companies, the identification of satisfaction within clients is very difficult, thus satisfaction’s prediction provides valuable information. Previous research in the field used techniques of multicriteria analysis, data mining and analytical-synthetical preference models. This research paper aims to define the most effective method to predict satisfaction, between techniques of data mining, rough sets, neural networks and multcriteria decision analysis.
ISSN: 1998-4308
URI: https://uniwacris.uniwa.gr/handle/3000/2215
Type: Article
Department: Department of Business Administration 
School: School of Administrative, Economics and Social Sciences 
Affiliation: University of West Attica (UNIWA) 
Appears in Collections:Articles / Άρθρα

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