DC FieldValueLanguage
dc.contributor.authorGiovanis, Apostolos-
dc.contributor.authorBinioris, Spyridon-
dc.contributor.authorTsirintani, Maria-
dc.contributor.authorNovas, Dimitrios-
dc.date.accessioned2024-05-23T17:09:16Z-
dc.date.available2024-05-23T17:09:16Z-
dc.date.issued2009-05-
dc.identifiergoogle_scholar-In1YXmwAAAAJ:zYLM7Y9cAGgC-
dc.identifier.isbn978-960-98739-0-1-
dc.identifier.issn1791-8499-
dc.identifier.otherIn1YXmwAAAAJ:zYLM7Y9cAGgC-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/2448-
dc.description.abstractThis study deals with the factors affecting customers to continue to be users of internet banking. The context of the research framework is based on the extension of the Technology Acceptance Model with concepts from Innovation Diffusion Theory. Theory was developed to identify factors that influence customers’ behavioral intentions and actual usage. The conceptual framework includes latent variables formulating customers’ perception on service’s usefulness, easy of use, risk and compatibility, which are operating as predictors of customers’ behavioral intentions to continue to use internet banking services. Survey was conducted to internet banking customers of a major Greek banking institution to gather data. Partial least square was used to examine pattern of inter-correlations among the six proposed constructs and to test related propositions empirically. Results show that service compatibility is the most important factor shaping customers’ behavioral indentations, followed by TAM constructs and perceive risk. Moreover, TAM and perceived risk constructs are operating as mediators between compatibility and customers’ behavioral intentions, while perceived usefulness mediating the relationship between perceived easy of use and customers behavioral intentions. Finally, theoretical contributions and practical implications of the findings are discussed and suggestions for future research are presented.en_US
dc.language.isoenen_US
dc.relation.ispartofProceedings of the 2nd International Conference "Quantitative and Qualitative Methodologies in the Economic and Administrative Sciences"en_US
dc.sourceProceedings of the 2nd International Conference: Quantitative and …, 2009-
dc.titleFactors affecting internet banking usage behavior: an empirical investigation of Greek customersen_US
dc.typeConference Paperen_US
dc.relation.conference2nd International Conference "Quantitative and Qualitative Methodologies in the Economic and Administrative Sciences", 25-27 May 2009, Athens, Greeceen_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.identifier.spage155en_US
dc.identifier.epage163en_US
dc.linkhttps://books.google.com/books?hl=en&lr=&id=ri9ZK2nvl64C&oi=fnd&pg=PA155&dq=info:_uoWi46DT3sJ:scholar.google.com&ots=g1iSeuA9q9&sig=8CIhVEUcbkhEFxjXYeUkyr56H04en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.journalsSubscriptionen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.cerifentitytypePublications-
item.languageiso639-1en-
item.openairetypeConference Paper-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.fulltextNo Fulltext-
item.grantfulltextnone-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0003-1028-146X-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
Appears in Collections:Book Chapter / Κεφάλαιο Βιβλίου
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