Factors affecting internet banking usage behavior: an empirical investigation of Greek customers
Authors: Giovanis, Apostolos 
Binioris, Spyridon 
Tsirintani, Maria 
Novas, Dimitrios 
Issue Date: 1-May-2009
Conference: 2nd International Conference "Quantitative and Qualitative Methodologies in the Economic and Administrative Sciences", 25-27 May 2009, Athens, Greece 
Book: Proceedings of the 2nd International Conference "Quantitative and Qualitative Methodologies in the Economic and Administrative Sciences" 
Abstract: 
This study deals with the factors affecting customers to continue to be users of internet banking. The context of the research framework is based on the extension of the Technology Acceptance Model with concepts from Innovation Diffusion Theory. Theory was developed to identify factors that influence customers’ behavioral intentions and actual usage. The conceptual framework includes latent variab...
ISBN: 978-960-98739-0-1
ISSN: 1791-8499
URI: https://uniwacris.uniwa.gr/handle/3000/2448
Type: Conference Paper
Department: Department of Business Administration 
School: School of Administrative, Economics and Social Sciences 
Affiliation: University of West Attica (UNIWA) 
Appears in Collections:Book Chapter / Κεφάλαιο Βιβλίου

CORE Recommender
Show full item record

Page view(s)

33
checked on Apr 4, 2025

Google ScholarTM

Check

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.