Authors: | Giovanis, Apostolos Binioris, Spyridon Tsirintani, Maria Novas, Dimitrios |
Issue Date: | 1-May-2009 |
Conference: | 2nd International Conference "Quantitative and Qualitative Methodologies in the Economic and Administrative Sciences", 25-27 May 2009, Athens, Greece |
Book: | Proceedings of the 2nd International Conference "Quantitative and Qualitative Methodologies in the Economic and Administrative Sciences" |
Abstract: | This study deals with the factors affecting customers to continue to be users of internet banking. The context of the research framework is based on the extension of the Technology Acceptance Model with concepts from Innovation Diffusion Theory. Theory was developed to identify factors that influence customers’ behavioral intentions and actual usage. The conceptual framework includes latent variab... |
ISBN: | 978-960-98739-0-1 |
ISSN: | 1791-8499 |
URL: | https://books.google.com/books?hl=en&lr=&id=ri9ZK2nvl64C&oi=fnd&pg=PA155&dq=info:_uoWi46DT3sJ:scholar.google.com&ots=g1iSeuA9q9&sig=8CIhVEUcbkhEFxjXYeUkyr56H04 |
URI: | https://uniwacris.uniwa.gr/handle/3000/2448 |
Type: | Conference Paper |
Department: | Department of Business Administration |
School: | School of Administrative, Economics and Social Sciences |
Affiliation: | University of West Attica (UNIWA) |
Appears in Collections: | Book Chapter / Κεφάλαιο Βιβλίου |
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