DC FieldValueLanguage
dc.contributor.authorYannas, Prodromos-
dc.contributor.authorLappas, Georgios-
dc.contributor.authorTriantafillidou, Amalia-
dc.contributor.authorKleftodimos, Alexandros-
dc.date.accessioned2024-05-28T10:13:24Z-
dc.date.available2024-05-28T10:13:24Z-
dc.date.issued2016-09-
dc.identifierscopus-84994137746-
dc.identifier.isbn9781450348102-
dc.identifier.other84994137746-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/2476-
dc.description.abstractThe purpose of the present study is to investigate the main antecedents of candidates' popularity on social media. Herein, social media popularity was measured based on the number of Facebook page likes, Twitter followers, and YouTube video views. Our analysis focuses on candidates from Greece who run for the 2014 European Parliamentary elections. Results suggest Greek candidates' popularity on Facebook is driven by the party affiliation and the incumbency status of the candidates, with incumbents and candidates from the winning party attracting more Facebook supporters.en_US
dc.language.isoenen_US
dc.relation.ispartofProceedings of the SouthEast European Design Automation, Computer Engineering, Computer Networks and Social Media Conferenceen_US
dc.relation.ispartofseriesACM International Conference Proceeding Seriesen_US
dc.subjectEuropean Parliamentary electionsen_US
dc.subjectGreeceen_US
dc.subjectSocial media campaignsen_US
dc.subjectSocial media popularityen_US
dc.titleDrivers of candidates' social media popularity in the 2014 European Parliamentary elections in Greeceen_US
dc.typeConference Paperen_US
dc.relation.conferenceSEEDA-CECNSM '16: SouthEast European Design Automation, Computer Engineering, Computer Networks and Social Media Conference, 25-27 Sep 2016, Kastoria, Greeceen_US
dc.identifier.doi10.1145/2984393.2984408en_US
dc.identifier.scopus2-s2.0-84994137746-
dcterms.accessRights0en_US
dc.relation.deptDepartment of Business Administrationen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.identifier.spage106en_US
dc.identifier.epage109en_US
dc.linkhttps://www.scopus.com/record/display.uri?eid=2-s2.0-84994137746&origin=inward&txGid=9b0016888a15185a4f70956dfd5bff5een_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.journalsSubscriptionen_US
dc.publicationPeer Revieweden_US
dc.countryGreeceen_US
local.metadatastatusverifieden_US
item.cerifentitytypePublications-
item.languageiso639-1en-
item.openairetypeConference Paper-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.fulltextNo Fulltext-
item.grantfulltextnone-
crisitem.author.deptDepartment of Business Administration-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0001-9286-7135-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
Appears in Collections:Book Chapter / Κεφάλαιο Βιβλίου
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