| Authors: | Yannas, Prodromos Lappas, Georgios Triantafillidou, Amalia Kleftodimos, Alexandros |
| Issue Date: | 1-Sep-2016 |
| Conference: | SEEDA-CECNSM '16: SouthEast European Design Automation, Computer Engineering, Computer Networks and Social Media Conference, 25-27 Sep 2016, Kastoria, Greece |
| Book: | Proceedings of the SouthEast European Design Automation, Computer Engineering, Computer Networks and Social Media Conference |
| Series: | ACM International Conference Proceeding Series |
| Keywords: | European Parliamentary elections, Greece, Social media campaigns, Social media popularity |
| Abstract: | The purpose of the present study is to investigate the main antecedents of candidates' popularity on social media. Herein, social media popularity was measured based on the number of Facebook page likes, Twitter followers, and YouTube video views. Our analysis focuses on candidates from Greece who run for the 2014 European Parliamentary elections. Results suggest Greek candidates' popularity on Facebook is driven by the party affiliation and the incumbency status of the candidates, with incumbents and candidates from the winning party attracting more Facebook supporters. |
| ISBN: | 9781450348102 |
| DOI: | 10.1145/2984393.2984408 |
| URL: | https://www.scopus.com/record/display.uri?eid=2-s2.0-84994137746&origin=inward&txGid=9b0016888a15185a4f70956dfd5bff5e |
| URI: | https://uniwacris.uniwa.gr/handle/3000/2476 |
| Type: | Conference Paper |
| Department: | Department of Business Administration |
| School: | School of Administrative, Economics and Social Sciences |
| Affiliation: | University of West Attica (UNIWA) |
| Appears in Collections: | Book Chapter / Κεφάλαιο Βιβλίου |
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