Parliamentary candidates running on the web for the 2004 Greek national elections
Authors: Yannas, Prodromos 
Lappas, Georgios 
Chatzopoulos, Stavros 
Issue Date: 1-Dec-2008
Journal: Journal of Political Marketing 
Volume: 7
Issue: 3-4
Keywords: E-campaign, E-democracy, E-elections, Political communication, Political marketing, Web candidates
Abstract: 
Unlike other media, the Internet is the most democratic medium of political marketing, offering equality to all political candidates irrespective of their finances, their political power, and their political careers. This study investigates Web use by candidates during their campaign in the 2004 Greek national elections. The use of the Web by candidates is explored according to a number of factors such as political affiliation, geographical region, gender, and political experience of candidates. In addition, the use of the Web is investigated via a content analysis of the candidates' Web pages. This study shows that Web use is related to political experience. Although more politicians are using the Web, limited use of interactivity and multimedia techniques reveals that Web candidates have not taken advantage of the Internet's potential as a political marketing tool.
ISSN: 15377865
15377857
DOI: 10.1080/15377850802008327
URI: https://uniwacris.uniwa.gr/handle/3000/2486
Type: Article
Department: Department of Business Administration 
School: School of Administrative, Economics and Social Sciences 
Affiliation: University of West Attica (UNIWA) 
Appears in Collections:Articles / Άρθρα

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