A framework to evaluate political party websites
Authors: Yannas, Prodromos 
Lappas, Georgios 
Issue Date: 1-Jan-2006
Conference: 4th International Conference on Education and Information Systems: Technologies and Applications (EISTA 2006), Jointly with the 2nd International Conference on Social and Organizational Informatics and Cybernetics (SOIC 2006) and 4th International Conference on PISTA 2006, 20-23 July 2006, Florida, United States 
Book: Proceedings of 4th International Conference on Education and Information Systems: Technologies and Applications (EISTA 2006), Jointly with the 2nd International Conference on Social and Organizational Informatics and Cybernetics (SOIC 2006) and 4th International Conference on PISTA 2006 
Volume: 2
Keywords: E-Democracy, E-Government, E-Politics, Political communication, Political marketing, Web Evaluation
Abstract: 
The use of the internet as an important political marketing tool has been recognized by parties as their websites become more and more active, while the maturity level of party engaging with this medium grows. Providing an evaluation framework, which underlines among other important issues the maturity level of the party with the web, we aim to demonstrate the rationale for parties to upgrade their web activities and to facilitate and operate in an e-democracy environment. The proposed four-maturity stage framework is cross-national and can be applied to any political party. The advantage of the proposed framework over other attempts is the importance it attaches to user needs in maintaining their interest on the party website. This framework has the added advantage to evaluate and compare parties along a maturity four-maturity stage ladder starting from online presence progressing to interactivity stage, advancing to an e-democracy stage and culminating in the final integration stage.
ISBN: 9806560809
URI: https://uniwacris.uniwa.gr/handle/3000/2487
Type: Conference Paper
Department: Department of Business Administration 
School: School of Administrative, Economics and Social Sciences 
Affiliation: University of West Attica (UNIWA) 
Appears in Collections:Book Chapter / Κεφάλαιο Βιβλίου

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