The effects of perceived value, brand satisfaction and brand trust on brand loyalty of high-tech products: evidence from the young adults’ behavior
Authors: Giovanis, Apostolos 
Issue Date: 1-May-2013
Conference: 3rd International Conference on Quantitative and Qualitative Methodologies in the Economic and Administrative Sciences (QMEAS 2013), 23-24 May 2013, Athens, Greece 
Book: Proceedings of the 3rd International Conference on Quantitative and Qualitative Methodologies in the Economic and Administrative Sciences (QMEAS 2013) 
ISBN: 978-960-98739-4-9
ISSN: 1791-8499
URI: https://uniwacris.uniwa.gr/handle/3000/2530
Type: Conference Paper
Department: Department of Business Administration 
School: School of Administrative, Economics and Social Sciences 
Affiliation: University of West Attica (UNIWA) 
Appears in Collections:Book Chapter / Κεφάλαιο Βιβλίου

CORE Recommender
Show full item record

Page view(s)

15
checked on Nov 23, 2024

Google ScholarTM

Check

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.