Organizational culture and remote working in public relations agencies in Greece
Authors: Yannas, Prodromos 
Triantafillidou, Amalia 
Issue Date: 1-Jan-2022
Conference: 29th International Public Relations Research Symposium, 1-2 July 2022, Ljubljana 
Book: Book of Abstracts of the 29th International Public Relations Research Symposium BledCom "Reboot: Should Organizations Rediscover Communication with Internal & External Stakeholders?" 
Abstract: 
The Covid-19 pandemic has brought significant changes in the workplace environment with remote working being one of the major challenges for organizations. The pandemic also transformed existing organizational cultures by shifting and replacing deep-rooted values, rituals, and shared practices among employees. The aim of the present study is to explore the post-covid organizational culture of public relations agencies in Greece. Towards this end the following research questions will be addressed: What are the main types of organizational culture that emerged in public relations agencies in Greece as a response to the Covid-19? How did public relations agencies try to communicate their organizational cultures to their employees and other stakeholders during the pandemic? What engagement practices were utilized by agencies (eg, employees, customers) during the lockdowns? What are the perceived benefits or disadvantages of remote working for public relations executives? How leadership was exercised in virtual teams? and whether remote work is here to stay, replacing face-to-face meetings with employees or customers?
ISBN: 978-961-295-021-7
URI: https://uniwacris.uniwa.gr/handle/3000/2534
Type: Conference Paper
Department: Department of Business Administration 
School: School of Administrative, Economics and Social Sciences 
Affiliation: University of West Attica (UNIWA) 
Appears in Collections:Book Chapter / Κεφάλαιο Βιβλίου

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