Authors: | Giovanis, Apostolos |
Issue Date: | 1-Jan-2011 |
Conference: | 4th Annual EuroMed Conference of the EuroMed Academy of Business "Business Research Challenges in a Turbulent Era", 20-21 October 2011 Crete, Greece |
Book: | 4th Annual EuroMed Conference of the EuroMed Academy of Business: Conference Readings Book Proceedings |
Keywords: | E-commerce in Greece, Adoption intentions, Technology acceptance model, Innovation diffusion, Perceived risk |
Abstract: | This study develops and validates an extended model to predict internet users’ intentions to buy online using a Business-to-Consumer (B2C) e-commerce platform, based on the Technology Acceptance Model (TAM). TAM has been introduced and applied as a reliable and robust model for predicting users’ adoption determinants of different technologies. However, researchers usually integrate additional cons... |
ISBN: | 978-9963-711-01-7 |
URI: | https://uniwacris.uniwa.gr/handle/3000/2551 |
Type: | Conference Paper |
Department: | Department of Business Administration |
School: | School of Administrative, Economics and Social Sciences |
Affiliation: | University of West Attica (UNIWA) |
Appears in Collections: | Book Chapter / Κεφάλαιο Βιβλίου |
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