Predicting greek internet user's intentions to use online shopping: empirical evidence using an extended technology acceptance model
Authors: Giovanis, Apostolos 
Issue Date: 1-Jan-2011
Conference: 4th Annual EuroMed Conference of the EuroMed Academy of Business "Business Research Challenges in a Turbulent Era", 20-21 October 2011 Crete, Greece 
Book: 4th Annual EuroMed Conference of the EuroMed Academy of Business: Conference Readings Book Proceedings 
Keywords: E-commerce in Greece, Adoption intentions, Technology acceptance model, Innovation diffusion, Perceived risk
Abstract: 
This study develops and validates an extended model to predict internet users’ intentions to buy online using a Business-to-Consumer (B2C) e-commerce platform, based on the Technology Acceptance Model (TAM). TAM has been introduced and applied as a reliable and robust model for predicting users’ adoption determinants of different technologies. However, researchers usually integrate additional cons...
ISBN: 978-9963-711-01-7
URI: https://uniwacris.uniwa.gr/handle/3000/2551
Type: Conference Paper
Department: Department of Business Administration 
School: School of Administrative, Economics and Social Sciences 
Affiliation: University of West Attica (UNIWA) 
Appears in Collections:Book Chapter / Κεφάλαιο Βιβλίου

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