DC FieldValueLanguage
dc.contributor.authorDrivas, Ioannis-
dc.contributor.authorSarlis, Apostolos S.-
dc.contributor.authorSakas, Damianos-
dc.contributor.authorVarveris, Alexandros-
dc.date.accessioned2023-10-25T09:06:24Z-
dc.date.available2023-10-25T09:06:24Z-
dc.date.issued2017-01-01-
dc.identifierscopus-85095855034-
dc.identifier.isbn9783319562872-
dc.identifier.issn21987254-
dc.identifier.issn21987246-
dc.identifier.other85095855034-
dc.identifier.urihttps://uniwacris.uniwa.gr/handle/3000/656-
dc.description.abstractIn this study, the authors highlight the importance of Keywords in the process of Search Engine Optimization in an effort to increase the global ranking of websites in search engines. Through the usage of tools and indicators, the authors proceed into the extraction of appropriate keywords that can be used in websites for the construction of text and content. In addition a dynamic simulation modeling process takes place in order to calculate and estimate the proper distribution of a company’s resources which intends to invest in the optimization of its website for the improvement of the current presence in the digital marketing world.en_US
dc.language.isoenen_US
dc.relation.ispartofStrategic Innovative Marketingen_US
dc.relation.ispartofseriesSpringer Proceedings in Business and Economicsen_US
dc.subjectDecision-making toolsen_US
dc.subjectDMSen_US
dc.subjectDynamic simulation modelingen_US
dc.subjectKeywords in SEOen_US
dc.subjectKeywords overuse in SEOen_US
dc.subjectKeywords stuffing in SEOen_US
dc.subjectSearch engine optimizationen_US
dc.titleStuffing Keyword Regulation in Search Engine Optimization for Scientific Marketing Conferencesen_US
dc.typeConference Paperen_US
dc.relation.conference5th IC-SIM,Athens,Greece,2016en_US
dc.identifier.doi10.1007/978-3-319-56288-9_17en_US
dc.identifier.scopus2-s2.0-85095855034-
dcterms.accessRights0en_US
dc.relation.deptDepartment of Archival, Library and Information Studiesen_US
dc.relation.facultySchool of Administrative, Economics and Social Sciencesen_US
dc.identifier.spage117en_US
dc.identifier.epage123en_US
dc.collaborationUniversity of West Attica (UNIWA)en_US
dc.subject.fieldSocial Sciencesen_US
dc.countryGreeceen_US
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.fulltextNo Fulltext-
item.grantfulltextnone-
item.languageiso639-1en-
item.openairetypeConference Paper-
item.cerifentitytypePublications-
crisitem.author.deptDepartment of Archival, Library and Information Studies-
crisitem.author.facultySchool of Administrative, Economics and Social Sciences-
crisitem.author.orcid0000-0003-2407-9502-
crisitem.author.parentorgSchool of Administrative, Economics and Social Sciences-
Appears in Collections:Book Chapter / Κεφάλαιο Βιβλίου
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