Authors: | Drivas, Ioannis Sarlis, Apostolos S. Sakas, Damianos Varveris, Alexandros |
Issue Date: | 1-Jan-2017 |
Conference: | 5th IC-SIM,Athens,Greece,2016 |
Book: | Strategic Innovative Marketing |
Series: | Springer Proceedings in Business and Economics |
Keywords: | Decision-making tools, DMS, Dynamic simulation modeling, Keywords in SEO, Keywords overuse in SEO, Keywords stuffing in SEO, Search engine optimization |
Abstract: | In this study, the authors highlight the importance of Keywords in the process of Search Engine Optimization in an effort to increase the global ranking of websites in search engines. Through the usage of tools and indicators, the authors proceed into the extraction of appropriate keywords that can be used in websites for the construction of text and content. In addition a dynamic simulation modeling process takes place in order to calculate and estimate the proper distribution of a company’s resources which intends to invest in the optimization of its website for the improvement of the current presence in the digital marketing world. |
ISBN: | 9783319562872 |
ISSN: | 21987254 21987246 |
DOI: | 10.1007/978-3-319-56288-9_17 |
URI: | https://uniwacris.uniwa.gr/handle/3000/656 |
Type: | Conference Paper |
Department: | Department of Archival, Library and Information Studies |
School: | School of Administrative, Economics and Social Sciences |
Affiliation: | University of West Attica (UNIWA) |
Appears in Collections: | Book Chapter / Κεφάλαιο Βιβλίου |
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