Stuffing Keyword Regulation in Search Engine Optimization for Scientific Marketing Conferences
Authors: Drivas, Ioannis 
Sarlis, Apostolos S. 
Sakas, Damianos 
Varveris, Alexandros 
Issue Date: 1-Jan-2017
Conference: 5th IC-SIM,Athens,Greece,2016 
Book: Strategic Innovative Marketing 
Series: Springer Proceedings in Business and Economics
Keywords: Decision-making tools, DMS, Dynamic simulation modeling, Keywords in SEO, Keywords overuse in SEO, Keywords stuffing in SEO, Search engine optimization
Abstract: 
In this study, the authors highlight the importance of Keywords in the process of Search Engine Optimization in an effort to increase the global ranking of websites in search engines. Through the usage of tools and indicators, the authors proceed into the extraction of appropriate keywords that can be used in websites for the construction of text and content. In addition a dynamic simulation modeling process takes place in order to calculate and estimate the proper distribution of a company’s resources which intends to invest in the optimization of its website for the improvement of the current presence in the digital marketing world.
ISBN: 9783319562872
ISSN: 21987254
21987246
DOI: 10.1007/978-3-319-56288-9_17
URI: https://uniwacris.uniwa.gr/handle/3000/656
Type: Conference Paper
Department: Department of Archival, Library and Information Studies 
School: School of Administrative, Economics and Social Sciences 
Affiliation: University of West Attica (UNIWA) 
Appears in Collections:Book Chapter / Κεφάλαιο Βιβλίου

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