Capturing the visitor profile for a personalized mobile museum experience: An indirect approach
Authors: Antoniou, Angeliki 
Roussou, Maria 
Vayanou, Maria 
Karvounis, Manolis 
Kyriakidi, Marialena 
Katifori, Akrivi 
Pujol-Tost, Laia 
Issue Date: 1-Jul-2016
Conference: Workshop on Human Aspects in Adaptive and Personalized Interactive Environments (HAAPIE), Halifax, Canada, 13-17 July 2016 
Keywords: Mobile systems, Personalization, Profiling, User modeling
Abstract: 
An increasing number of museums and cultural institutions around the world use personalized, mostly mobile, museum guides to enhance visitor experiences. However since a typical museum visit may last a few minutes and visitors might only visit once, the personalization processes need to be quick and efficient, ensuring the engagement of the visitor. In this paper we investigate the use of indirect profiling methods through a visitor quiz, in order to provide the visitor with specific museum content. Building on our experience of a first study aimed at the design, implementation and user testing of a short quiz version at the Acropolis Museum, a second parallel study was devised. This paper introduces this research, which collected and analyzed data from two environments: the Acropolis Museum and social media (i.e. Facebook). Key profiling issues are identified, results are presented, and guidelines towards a generalized approach for the profiling needs of cultural institutions are discussed.
ISSN: 16130073
URI: https://uniwacris.uniwa.gr/handle/3000/857
Type: Conference Paper
Department: Department of Archival, Library and Information Studies 
School: School of Administrative, Economics and Social Sciences 
Affiliation: University of West Attica (UNIWA) 
Appears in Collections:Articles / Άρθρα

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