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| Issue Date | Type | Title | Author(s) |
| 1-Sep-2022 | Article | Examining relationship marketing and strategic branding in b2b Greek SMEs: a family business development | Samanta, Irene |
| 1-Jan-2012 | Article | Exploring the factors of customer retention in mobile sector | Samanta, Irene |
| 1-Mar-2013 | Conference Paper | Exploring the impact of CSR on employees’ perceptions of their company and their working behavior | Samanta, Irene Kyriazopoulos, Panagiotis Pantelidis, Pantelis |
| 1-Jun-2023 | Article | Exploring the impact of internal marketing practices on the commitment to “green” intellectual capital | Samanta, Irene Arfara, Christina |
| 1-Jan-2012 | Article | Exploring the relationship between price and service quality in airlines services | Samanta, Irene Kyriazopoulos, Panagiotis |
| 31-Oct-2014 | Book Chapter | Export marketing communications of public sector in promoting tourism destination of a Greek Island | Samanta, Irene |
| 1-Jan-2011 | Article | Factors influence B2B relationships in medium-sized firms: Traditional vs. e-commerce | Samanta, Irene |
| 1-Jan-2012 | Article | Factors influence consumers' attitudes and perceptions: the case of generation Y | Samanta, Irene Papadopoulos, Konstantinos |
| 22-Oct-2009 | Conference Paper | Factors influencing e-Business adoption in the greek hotel sector | Samanta, Irene Kyriazopoulos, Panagiotis |
| 1-Jan-2018 | Book Chapter | Gaining a continuous retaining relationship with customers in mobile sector | Samanta, Irene |
| 1-Jan-2013 | Conference Paper | Hospitals in the Web: Evaluation of Hospital Websites in Greece | Samanta, Irene Vozikis, Athanasios |
| 22-Oct-2009 | Conference Paper | The impact of e-Customer relationship marketing in hotel industry | Samanta, Irene |
| 1-Jan-2016 | Conference Paper | The impact of emotional intelligence on improving team-working: the case of Public Sector (National Centre for Public Administration and Local Government-NCPALG) | Samanta, Irene Arfara, Christina |
| 1-Jan-2008 | Conference Paper | The impact of Global Environment in B2B relationships | Samanta, Irene Connor, Sandra Kyriazopoulos, Panagiotis Pitticas, Nondas |
| 1-Aug-2020 | Article | The impact of green strategy on organisations’ relational capital | Samanta, Irene Arfara, Christina |
| 1-Jan-2021 | Article | The impact of internal marketing on “green” management of intellectual capital | Samanta, Irene Arfara, Christina |
| 1-Oct-2022 | Article | The impact of internal marketing philosophy on a firm’s strategic orientation | Samanta, Irene Arfara, Christina |
| 1-Jan-2020 | Article | The Impact Of Internet Communities Through The Electronic Word Of Mouth | Samanta, Irene Papageorgiou, Konstantinos |
| 1-Sep-2013 | Conference Paper | The Impact of Knowledge Management on the Strategic Plan | Samanta, Irene Papagianni, Mary Kyriazopoulos, Panagiotis Vozikis, Athanasios |
| 1-Jan-2012 | Article | The Impact of Knowledge Management on the Strategic Plan of Insurance Organizations Funded Status | Samanta, Irene Papagianni, Mary Vozikis, Athanasios |
