| Authors: | Samanta, Irene Kyriazopoulos, Panagiotis |
| Issue Date: | 22-Oct-2009 |
| Conference: | Second World Summit on the Knowledge Society (WSKS 2009): "Best Practices for the Knowledge Society. Knowledge, Learning, Development and Technology for All", 16-18 September 2009, Crete, Greece |
| Book: | Best Practices for the Knowledge Society. Knowledge, Learning, Development and Technology for All: Proceedings of Conference Second World Summit on the Knowledge Society (WSKS 2009) |
| Series: | Communications in Computer and Information Science |
| Keywords: | E-business, E-commerce, E-marketing, Hotel sector |
| Abstract: | The purpose of this research is to identify the impact of business process improvement in the area of e-marketing in the hotel industry. The research identifies the barriers which block organizational change effort. A sample of thirty hotels in the city of Athens was used. This paper presents a SWOT analysis of the hotel sector, identifying the strengths, weaknesses, opportunities and threats that firms faced in the process of change. The results show that the majority of firms use, to a small extent, the e-marketing concept to improve their communication strategy and reach market segments. |
| ISBN: | 9783642047565 |
| ISSN: | 18650929 |
| DOI: | 10.1007/978-3-642-04757-2_51 |
| URI: | https://uniwacris.uniwa.gr/handle/3000/2094 |
| Type: | Conference Paper |
| Department: | Department of Business Administration |
| School: | School of Administrative, Economics and Social Sciences |
| Affiliation: | University of West Attica (UNIWA) |
| Appears in Collections: | Book Chapter / Κεφάλαιο Βιβλίου |
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