Browsing by Author Samanta, Irene


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Issue DateTypeTitleAuthor(s)
27-Apr-2017ArticleEducation as a means to implement job rotation in a public organizationSamanta, Irene  Georgantza, G. 
1-Jan-2013ArticleThe effect of corporate social responsibility on employees’ behaviourSamanta, Irene 
30-Jun-2014Book ChapterThe effect of E-business in B2B relationshipsSamanta, Irene  Pitticas, Nondas 
1-Jan-2009ArticleThe effect of e-marketing in hotel sector in GreeceSamanta, Irene  Kyriazopoulos, Panagiotis 
1-Jan-2012ArticleThe effect of social media in firms' marketing strategySamanta, Irene 
18-Jan-2017Book ChapterThe effect of the marketing strategy in performance of the pharmaceutical sectorSamanta, Irene 
22-Jun-2020ArticleEffects of market orientation, strategies and actions on SMEs’ performance during fragile economic conditionsSamanta, Irene  Niros, Meletios I.  Pollalis, Yannis A. 
1-Dec-2010Book ChapterElderly people with disabilities in the internet ageSamanta, Irene  Ntanos, Anastasios  Christou, Rania  Kyriazopoulos, Panagiotis 
1-Dec-2019ArticleExamining CRM and ECRM Adoption by Greek FirmsSamanta, Irene 
1-Sep-2022ArticleExamining relationship marketing and strategic branding in b2b Greek SMEs: a family business developmentSamanta, Irene 
1-Jan-2012ArticleExploring the factors of customer retention in mobile sectorSamanta, Irene 
1-Mar-2013Conference PaperExploring the impact of CSR on employees’ perceptions of their company and their working behaviorSamanta, Irene  Kyriazopoulos, Panagiotis  Pantelidis, Pantelis 
1-Jun-2023ArticleExploring the impact of internal marketing practices on the commitment to “green” intellectual capitalSamanta, Irene  Arfara, Christina 
1-Jan-2012ArticleExploring the relationship between price and service quality in airlines servicesSamanta, Irene  Kyriazopoulos, Panagiotis 
31-Oct-2014Book ChapterExport marketing communications of public sector in promoting tourism destination of a Greek IslandSamanta, Irene 
1-Jan-2011ArticleFactors influence B2B relationships in medium-sized firms: Traditional vs. e-commerceSamanta, Irene 
1-Jan-2012ArticleFactors influence consumers' attitudes and perceptions: the case of generation YSamanta, Irene  Papadopoulos, Konstantinos 
22-Oct-2009Conference PaperFactors influencing e-Business adoption in the greek hotel sectorSamanta, Irene  Kyriazopoulos, Panagiotis 
1-Jan-2018Book ChapterGaining a continuous retaining relationship with customers in mobile sectorSamanta, Irene 
1-Jan-2013Conference PaperHospitals in the Web: Evaluation of Hospital Websites in GreeceSamanta, Irene  Vozikis, Athanasios