Browsing by Author Samanta, Irene


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Issue DateTypeTitleAuthor(s)
1-Jan-2011ArticleAnalysing and Evaluating the Role of E-commerceSamanta, Irene 
28-Nov-2008Conference PaperApproaches to knowledge management in Greek firmsSamanta, Irene  Kyriazopoulos, Panagiotis 
1-Jan-2012ArticleBehaviour of Elderly Users on Facebook Toward Viral Marketing Messages: A Comparative Study Between the European Union and the United StatesSamanta, Irene  Arkoudis, Nikolaos 
1-Dec-2010Book ChapterCan global environment influence B2B relationships?Samanta, Irene  Kyriazopoulos, Panagiotis 
1-Dec-2009Book ChapterCan knowledge management assist firms to move from traditional to e-commerce: The case of Greek firmsSamanta, Irene 
1-Jun-2006Conference PaperCan the internal structure of an organization assist and facilitate innovation? The case of firms operating in GreeceSamanta, Irene  Kyriazopoulos, Panagiotis 
1-Jan-2022ArticleConsumer’s Engagement in Social Media and Implications in Trusting e-Word of MouthSamanta, Irene  Kaldis, Panagiotis E.  Papageorgiou, Konstantinos 
1-Jan-2009ArticleCreating an innovation culture through knowledge management: the Greek firmsSamanta, Irene  Kyriazopoulos, Panagiotis 
30-Jun-2014Book ChapterCustomers' satisfaction and loyalty in the economic recession: the case of a Greek bankSamanta, Irene 
1-Jan-2023Conference PaperDeterminants of Marketing Activity by Family Business Owners: A Generational ApproachSamanta, Irene 
1-Sep-2014ArticleDrivers of relationships affecting B2B firms in an e-commerce environmentSamanta, Irene  Danson, Mike 
27-Apr-2017ArticleEducation as a means to implement job rotation in a public organizationSamanta, Irene  Georgantza, G. 
1-Jan-2013ArticleThe effect of corporate social responsibility on employees’ behaviourSamanta, Irene 
30-Jun-2014Book ChapterThe effect of E-business in B2B relationshipsSamanta, Irene  Pitticas, Nondas 
1-Jan-2009ArticleThe effect of e-marketing in hotel sector in GreeceSamanta, Irene  Kyriazopoulos, Panagiotis 
1-Jan-2012ArticleThe effect of social media in firms' marketing strategySamanta, Irene 
18-Jan-2017Book ChapterThe effect of the marketing strategy in performance of the pharmaceutical sectorSamanta, Irene 
22-Jun-2020ArticleEffects of market orientation, strategies and actions on SMEs’ performance during fragile economic conditionsSamanta, Irene  Niros, Meletios I.  Pollalis, Yannis A. 
1-Dec-2010Book ChapterElderly people with disabilities in the internet ageSamanta, Irene  Ntanos, Anastasios  Christou, Rania  Kyriazopoulos, Panagiotis 
1-Dec-2019ArticleExamining CRM and ECRM Adoption by Greek FirmsSamanta, Irene 
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