Browsing by Author Athanasopoulou, Pinelopi


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Issue DateTypeTitleAuthor(s)
3-May-2016ArticleThe role of corporate image and switching barriers in the service evaluation process: evidence from the mobile telecommunications industryGiovanis, Apostolos  Tsoukatos, Evangelos  Athanasopoulou, Pinelopi 
9-Nov-2015ArticleThe role of service fairness in the service quality – relationship quality – customer loyalty chain: An empirical studyGiovanis, Apostolos  Tsoukatos, Evangelos  Athanasopoulou, Pinelopi 
1-Sep-2015Conference PaperThe role of social media in the marketing strategy of fitness centresGiovanis, Apostolos  Athanasopoulou, Pinelopi 
12-Dec-2018ArticleUnderstanding lovemark brands dimensions and effect on brand loyalty in high-technology productsGiovanis, Apostolos  Athanasopoulou, Pinelopi 
1-Oct-2012Conference PaperUnderstanding the Relationships of LSQ, Satisfaction and Loyalty in Manufacturing Supply ChainsGiovanis, Apostolos  Athanasopoulou, Pinelopi  Tsoukatos, Evangelos 
1-Jan-2021ArticleThe Use of Social Media in the Marketing Strategy of Service FirmsGiovanis, Apostolos  Athanasopoulou, Pinelopi  Ioakimidis, Marilou 
Showing results 19 to 24 of 24 < previous