Evaluating the Progress of Digital Transformation in Greek SMEs
Authors: Salmon, Ioannis 
Kargas, Antonios 
Gialeris, Emmanouil 
Filios, Spyridon 
Komisopoulos, Faidon 
Lymperiou, Anastasios 
Publisher: IGI Global
Issue Date: 1-Jan-2024
Book: Digital Transformation and Sustainable Development in Cities and Organizations 
Abstract: 
Digital transformation has been an important issue for all kinds of companies, especially after COVID-19, since risks increased and the procedure of transforming traditional forms of doing business was accelerated. This chapter evaluates the digital transformation of Greek small and medium enterprises (SMEs). A series of different aspects are evaluated by using a quantitative approach, including operational elements such as digital maturity, digital transformation strategy, and implementation of specific technologies driving this process. Results indicate a positive relationship between digital maturity and digital transformation strategy, alongside employees' training and investments in new technologies. COVID-19 delayed Greek SMEs transformation procedure, with main technologies related with sales and collecting customers' data. The research contributes to the evaluation of the digital transformation progress in Greek SMEs by providing insight on most significant technologies used and the overall strategic planning implemented.
ISBN: 9798369335680
9798369335673
URI: https://uniwacris.uniwa.gr/handle/3000/1587
Type: Book Chapter
Department: Department of Business Administration 
School: School of Administrative, Economics and Social Sciences 
Affiliation: University of West Attica (UNIWA) 
Appears in Collections:Book Chapter / Κεφάλαιο Βιβλίου

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