| Authors: | Drosos, Dimitrios Tsotsolas, Nikos Siskos, Yannis Zervos, Antonis |
| Issue Date: | 1-Jul-2009 |
| Conference: | 23rd European Conference on Operational Research (EURO 23), 5-8 July 2009, Bonn, German |
| Abstract: | A satisfaction barometer is a significant tool for an organisation because of emphasise on meeting the expectations and needs of customers. This paper presents an original study that measures the customer satisfaction of mobile telephony services in Greece. For the analysis of the survey results the multicriteria methodology MUSA (Multicriteria Satisfaction Analysis) was applied. The most important results are focused on the determination of the weak and the strong points of the mobile telephony companies and the analysis of customers’ behavior. |
| URL: | https://www.euro-online.org/media_site/reports/EURO23_AB.pdf |
| URI: | https://uniwacris.uniwa.gr/handle/3000/1820 |
| Type: | Conference Paper |
| Department: | Department of Business Administration |
| School: | School of Administrative, Economics and Social Sciences |
| Affiliation: | University of West Attica (UNIWA) |
| Appears in Collections: | Conference Papers or Poster or Presentation / Δημοσιεύσεις σε Συνέδρια |
CORE Recommender
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.