| Authors: | Zondiros, Dimitris Tomaras, Petros Malioukis, Alketas |
| Issue Date: | 1-Jan-2010 |
| Conference: | International Conference on ICMMS 2008, 23 – 25 May 2008, Athens, Greece |
| Book: | Marketing And Management Sciences: Proceedings of the International Conference on ICMMS 2008 |
| Abstract: | When customer retention and brand loyalty issues impact companies, top management must be able to adapt with speed and precision. That takes a technology infrastructure that allows business managers to add, change, upgrade, or modify their solutions as painlessly as possible. |
| ISBN: | 978-1-908978-12-7 |
| DOI: | 10.1142/9781848165106_0095 |
| URI: | https://uniwacris.uniwa.gr/handle/3000/1975 |
| Type: | Conference Paper |
| Department: | Department of Business Administration |
| School: | School of Administrative, Economics and Social Sciences |
| Affiliation: | University of West Attica (UNIWA) |
| Appears in Collections: | Book Chapter / Κεφάλαιο Βιβλίου |
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