Authors: | Samanta, Irene |
Issue Date: | 1-Dec-2010 |
Book: | Digital Culture and E-Tourism: Technologies, Applications and Management Approaches |
Abstract: | The technology advances of the 19th and 20th century have introduced a Digital e-ra, where a potential tourist is able to tailor his own travel package with a mouse - click movement. The virtual travel agencies and tourism - related web sites use internet as a marketing communicational tool for promoting their products and/ or services. Therefore, the decision making processes of booking vacations seems to change dramatically as e - tourism brought revolutionary changes in the tourism industry's structures. The web tourists have the chance to do comparative e - travel shopping from suppliers from all over the world fast and easily. Based on this assumption, the purpose of this study is to examine whether internet is a powerful communicational tool for people over the other forms of gathering information for a destination. Furthermore a main objective is to identify whether the available information in the web can promote adequately Greece. Results of the study confirmed that internet is a powerful communicational tool in tourism industry, as per young people's perspectives. However, booking a holiday through the web might be tricky for an inexperienced user. The negative aspects of e -bookings are the factors that reinforce the validity of the other sources of information. |
ISBN: | 9781615208678 |
DOI: | 10.4018/978-1-61520-867-8.ch007 |
URI: | https://uniwacris.uniwa.gr/handle/3000/2086 |
Type: | Book Chapter |
Department: | Department of Business Administration |
School: | School of Administrative, Economics and Social Sciences |
Affiliation: | University of West Attica (UNIWA) |
Appears in Collections: | Book Chapter / Κεφάλαιο Βιβλίου |
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