A comparison of the effects of face-to-face and online deliberation on young students’ attitudes about public opinion polls
Authors: Yannas, Prodromos 
Lappas, Georgios 
Triantafillidou, Amalia 
Kleftodimos, Alexandros 
Issue Date: 1-Jan-2015
Book: Proceedings of 6th International Conference E-Democracy: Citizen Rights in the World of the New Computing Paradigms 
Series: Communications in Computer and Information Science
Volume: 570
Keywords: Attitudes’ change, Face-to-face deliberation, Online deliberation, Opinion polls
Abstract: 
This study compared the effects between face-to-face and online deliberation on young citizens’ attitudes about opinion polls. Two parallel experiments were conducted to test the outcomes of the two modes of deliberation in terms of (a) significance, (b) direction, and (c) valence of changes. Results suggest that online deliberation affected more respondents’ attitudes compared to its face-to-face counterpart. Both modes of deliberation induced more opinion shifts towards the opposite direction of the initial attitudes instead of opinion reinforcements. Interestingly, the effect of the online deliberation was considered as more positive compared to the face-to-face deliberation, as online participants became more in favor of polls, pollsters and their relationships with politicians and the media. On the contrary, face-to-face participants became less in favor of the mediatization of polls and their impact on citizens-government communication and voting behavior. Hence, findings of this research highlight the potential role of online settings in facilitating effective deliberations.
ISBN: 9783319271637
ISSN: 18650929
DOI: 10.1007/978-3-319-27164-4_2
URI: https://uniwacris.uniwa.gr/handle/3000/2538
Type: Conference Paper
Department: Department of Business Administration 
School: School of Administrative, Economics and Social Sciences 
Affiliation: University of West Attica (UNIWA) 
Appears in Collections:Book Chapter / Κεφάλαιο Βιβλίου

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