Our paper includes a proposed model related to statistics according to the Greek reality. We demonstrate evaluation practices and mainly best-practice and" best-vision" strategy encouraging the improvement in the provision of library services not only in Greece but in a generally implemented framework. Greece is making a great effort to achieve a continuous improvement of the libraries' services as globalization is a reality and multilingual people from many different countries are staying in Greece and they demand high level electronic services. The paper aims to demystify marketing for librarians in our new multi-cultural world. Practical solutions are provided on how to implement a marketing strategy, with particular emphasis on the value of using electronic information resources.