Our paper includes a proposed model for Marketing partnerships in Greece between
libraries, archives and museums related to statistics according to the Greek public and
academic libraries and museums. We demonstrate evaluation practices and mainly bestpractice and “best-vision” strategy encouraging the improvement in the provision of
electronic services not only in Greece but in a generally implemented framework. Greece is
making a great effort to achieve a continuous improvement of the libraries' services. The
paper aims to demystify marketing for librarians. Practical solutions are provided on how to
implement a marketing strategy, with particular emphasis on the value of using electronic
information resources inside a “comfortable” partnership between libraries, archives and
museums. It also shows the link between promoting library services and raising the profile of
the similar cultural organizations.