The commercial success of customer behavior and characteristics must be outweighed by the appropriate strategic planning. One of the most important criteria for the sustainability of a company is to minimize possibilities for making an incorrect decision. In addition, high importance shows the correct quantitatively dissemination of company resources with a vision of potential development.In this research approach there is an effort to design a dynamic simulation model. This model has been designed to minimize chances for receiving an incorrect decision, as well as the determination of channelling company resources at the right time in the right quantity creating in this way the proportional feedback resources for an organisation.