In recent years, services provided from any organization are being evaluated in terms of their
necessity for the aims of the organization and libraries can be no exception. Many library researchers
have used marketing methods, such as quantitative and qualitative research.
The Central Library of the National Technical University of Athens conducted a quantitative
research in order to evaluate the services provided within the concept of Information Literacy.
However, both qualitative and quantitative methods are necessary. In the case of the Central Library
of the National Technical University of Athens, the need for evolvement in the existing Information
Literacy services requires the use of a qualitative research method, using focus groups, in order to
identify unexplored user needs and library shortcomings through the suggestions of the members of
the institution.