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| | Issue Date | Type | Title | Author(s) |
| 1 | 1-Jan-2017 | Book Chapter | Achieving Advertising Effectiveness Through Innovation | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kostopoulos, Ioannis |
| 2 | 1-Jan-2014 | Conference Paper | Antecedents of Customer Loyalty in Emerging Economies: An Empirical Study in the Nigerian Mobile Telecommunications Sector | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Ukpabi, Dandison Kostopoulos, Ioannis Lopez, Carmen |
| 3 | 1-Jan-2018 | Article | Antecedents of customer loyalty in the mobile telecommunication market. A cross-cultural investigation | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kaminakis, Kostas Giovanis, Apostolos Papastathopoulos, Avraam |
| 4 | 1-Jan-2012 | Article | Antecedents of online professional services' perceived usefulness: An empirical research | Konstantoulaki, Kleopatra Kostopoulos, Ioannis Rizomyliotis, Ioannis |
| 5 | 18-Jun-2018 | Article | Assessing service quality and customer behavioral responses in hospital outpatient services: A formative measurement approach | Rizomyliotis, Ioannis Pierrakos, George Binioris, Spyridon Giovanis, Apostolos |
| 6 | 1-Jan-2012 | Conference Paper | Assessing the Effectiveness of Industrial Print Ad Characteristics: Some Empirical Evidence | Rizomyliotis, Ioannis Avlonitis, George |
| 7 | 28-Jun-2017 | Book Chapter | Business-to-Business Marketing Communication During Recession | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kostopoulos, Ioannis |
| 8 | 1-Jan-2017 | Book | Business-to-business marketing communications: Value and efficiency considerations in recessionary times | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kostopoulos, Ioannis |
| 9 | 28-Jun-2017 | Book Chapter | Business-to-Business Print Ad Effectiveness: Some Empirical Evidence | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kostopoulos, Ioannis |
| 10 | 1-Jan-2017 | Conference Paper | Corporate Social Responsibility Across Cultures: Do All Fans Care The Same? | Konstantoulaki, Kleopatra Magrizos, Solon Kostopoulos, Ioannis Rizomyliotis, Ioannis Anagnostopoulos, Christos |
| 11 | 28-Jun-2017 | Book Chapter | The Current Media Landscape in Business-to-Business Markets | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kostopoulos, Ioannis |
| 12 | 25-Apr-2015 | Article | Determinants of physicians' purchase intention for innovative services: Integrating professional characteristics with technology acceptance model and theory of planned behaviour | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kostopoulos, Ioannis |
| 13 | 1-Jan-2017 | Book | Digital Branding Fever | Konstantoulaki, Kleopatra Poulis, Athanasios Rizomyliotis, Ioannis |
| 14 | 15-Mar-2019 | Article | Do firms still need to be social? Firm generated content in social media | Konstantoulaki, Kleopatra Poulis, Athanasios Rizomyliotis, Ioannis |
| 15 | 1-Jan-2016 | Conference Paper | The effect of mental intangibility on the size of the consideration set: the moderating role of knowledge | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kostopoulos, Ioannis Poulis, Athanasios Wood, Matthew |
| 16 | 1-Jan-2016 | Conference Paper | Enhancing the Performance of Service Providers in Emerging Markets: An Empirical, Cross-Cultural, Multi-Group Investigation of Customer Loyalty in the UAE Mobile … | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kaminakis, Kostas Papastathopoulos, Avraam Farouk, S. |
| 17 | 1-Jan-2019 | Conference Paper | Exploring the factors affecting consumer acceptance of proximity M-payment services | Rizomyliotis, Ioannis Kavoura, Androniki Varelas, Sotirios Vlachvei, Aspasia Giovanis, Apostolos |
| 18 | 7-May-2014 | Article | How to reduce the negative impact of customer non-compliance: an empirical study | Rizomyliotis, Ioannis Kostopoulos, Ioannis Gounaris, Spiros |
| 19 | 1-Jan-2012 | Conference Paper | The impact of promotion background colour on attitude and behavior | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kostopoulos, Ioannis Andrianatou, V.M. |
| 20 | 18-Apr-2019 | Article | Improving SMEs’ competitiveness with the use of Instagram influencer advertising and eWOM | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Konstantopoulou, Anastasia Badahdah, Raghad |
