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| | Issue Date | Type | Title | Author(s) |
| 41 | 1-Jan-2017 | Book | Business-to-business marketing communications: Value and efficiency considerations in recessionary times | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kostopoulos, Ioannis |
| 42 | 1-Jan-2016 | Conference Paper | Enhancing the Performance of Service Providers in Emerging Markets: An Empirical, Cross-Cultural, Multi-Group Investigation of Customer Loyalty in the UAE Mobile … | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kaminakis, Kostas Papastathopoulos, Avraam Farouk, S. |
| 43 | 1-Jan-2016 | Conference Paper | The effect of mental intangibility on the size of the consideration set: the moderating role of knowledge | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kostopoulos, Ioannis Poulis, Athanasios Wood, Matthew |
| 44 | 25-Apr-2015 | Article | Determinants of physicians' purchase intention for innovative services: Integrating professional characteristics with technology acceptance model and theory of planned behaviour | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kostopoulos, Ioannis |
| 45 | 1-Jan-2015 | Conference Paper | Modeling the relationship between employee-based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance: A comparative study between the UK and UAE | Konstantoulaki, Kleopatra Poulis, Athanasios Wisker, Zazli Lily Rizomyliotis, Ioannis |
| 46 | 7-May-2014 | Article | How to reduce the negative impact of customer non-compliance: an empirical study | Rizomyliotis, Ioannis Kostopoulos, Ioannis Gounaris, Spiros |
| 47 | 1-Jan-2014 | Conference Paper | Antecedents of Customer Loyalty in Emerging Economies: An Empirical Study in the Nigerian Mobile Telecommunications Sector | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Ukpabi, Dandison Kostopoulos, Ioannis Lopez, Carmen |
| 48 | 1-Jan-2013 | Conference Paper | Organizational practices reducing the negative impact of customer non-compliance: an empirical study | Rizomyliotis, Ioannis Kostopoulos, Ioannis Gounaris, Spiros |
| 49 | 1-Jan-2013 | Conference Paper | Innovative professional services: empirical evidence on the determinants of physicians’ purchase intention | Konstantoulaki, Kleopatra Anagnostidou, Zoi Rizomyliotis, Ioannis Kostopoulos, Ioannis |
| 50 | 1-Jan-2012 | Conference Paper | The influence of colours on attitude and behavioural intentions in promotional activities | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kostopoulos, Ioannis Andrianatou, V.M. |
| 51 | 1-Jan-2012 | Conference Paper | Assessing the Effectiveness of Industrial Print Ad Characteristics: Some Empirical Evidence | Rizomyliotis, Ioannis Avlonitis, George |
| 52 | 1-Jan-2012 | Conference Paper | The impact of promotion background colour on attitude and behavior | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kostopoulos, Ioannis Andrianatou, V.M. |
| 53 | 1-Jan-2012 | Article | Antecedents of online professional services' perceived usefulness: An empirical research | Konstantoulaki, Kleopatra Kostopoulos, Ioannis Rizomyliotis, Ioannis |
| 54 | 1-Jan-2011 | Conference Paper | The influence of involvement on the size and the variety of the consideration set in different decision types | Konstantoulaki, Kleopatra Andrianatou, V.M. Rizomyliotis, Ioannis Kostopoulos, Ioannis |
| 55 | 1-Jan-2009 | Conference Paper | Industrial Print Ad Characteristics and their Impact on Print Ad Effectiveness: Some Empirical Evidence | Rizomyliotis, Ioannis Avlonitis, George |
| 56 | 1-Jan-2007 | Conference Paper | An exploratory study of the factors influencing the successful outcome of industrial print ad campaigns | Rizomyliotis, Ioannis Avlonitis, George |
