| Authors: | Yannas, Prodromos Kleftodimos, Alexandros Lappas, Georgios |
| Issue Date: | 1-Jan-2011 |
| Conference: | 16th International Conference on Corporate Marketing Communications (CCMC), 2011, Athens |
| Book: | Proceedings of 16th International Conference on Corporate Marketing Communications (CCMC)) |
| Abstract: | Web 2.0 has transformed user involvement and has created more active, more engaged, more participative and more demanding users, citizens and voters. This study explores the use of social media by candidates during the October 2010 Greek local elections. In particular, this study undertakes an in-depth analysis of the use of web 2.0 tools by candidates running for the governor’s post in the 13 peripheries in Greece. The major finding indicates that all winners used web 1.0 and web 2.0 tools but their online presence didn’t have a significant impact on their election. |
| ISBN: | 978-960-9443-07-4 |
| URL: | https://www.researchgate.net/profile/Evangelia-Markaki/publication/346573037_Integrating_Human_Resource_Management_into_Strategic_Political_Marketing/links/5fc7df58299bf188d4e97c95/Integrating-Human-Resource-Management-into-Strategic-Political-Marketing.pdf |
| URI: | https://uniwacris.uniwa.gr/handle/3000/2533 |
| Type: | Conference Paper |
| Department: | Department of Business Administration |
| School: | School of Administrative, Economics and Social Sciences |
| Affiliation: | University of West Attica (UNIWA) |
| Appears in Collections: | Book Chapter / Κεφάλαιο Βιβλίου |
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