And as a consequence designing: 1. Market Segmentation 2. Marketing Plan 3. Objectives and StrategiesA good marketing plan begins with a mission statement that defines the objectives of the library or the information centre, which includes an identification of the target market segments. Realistic and measurable targets set should be subjected to ongoing evaluation process as part of the marketing plan, and used to adjust or revise the marketing activities. Evaluations can be in the form of official measurement systems