Strategic Communication Process for Sustainable Entrepreneurial Environment in Nonprofit Organizations
Authors: Drivas, Ioannis 
Damaskinou, Aikaterini 
Sakas, Damianos 
Publisher: Springer
Issue Date: 1-Jan-2015
Conference: 4th IC-SIM, Mykonos, Greece 2015 
Book: Strategic Innovative Marketing 
Series: Springer Proceedings in Business and Economics
Keywords: B2B communication, Fair treatment, Job satisfaction, Leadership in nonprofit organizations, Strategic communication, Team effectiveness
Abstract: 
This research process is focused on the analysis of three axes which are Fair Treatment, Team Effectiveness, and Job Satisfaction of employees and decision-makers who are occupied in Nonprofit Organizations. Nowadays, the reduced financial flexibility imposes a careful delimitation of strategic communication that is implemented by Nonprofit Organizations. The aim is to examine a strategic communic...
ISBN: 9783319338637
ISSN: 21987254
21987246
DOI: 10.1007/978-3-319-33865-1_38
URI: https://uniwacris.uniwa.gr/handle/3000/673
Type: Conference Paper
Department: Department of Archival, Library and Information Studies 
School: School of Administrative, Economics and Social Sciences 
Affiliation: University of West Attica (UNIWA) 
Appears in Collections:Book Chapter / Κεφάλαιο Βιβλίου

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