Strategic Communication Process for Sustainable Entrepreneurial Environment in Nonprofit Organizations
Authors: Drivas, Ioannis 
Damaskinou, Aikaterini 
Sakas, Damianos 
Publisher: Springer
Issue Date: 1-Jan-2015
Conference: 4th IC-SIM, Mykonos, Greece 2015 
Book: Strategic Innovative Marketing 
Series: Springer Proceedings in Business and Economics
Keywords: B2B communication, Fair treatment, Job satisfaction, Leadership in nonprofit organizations, Strategic communication, Team effectiveness
Abstract: 
This research process is focused on the analysis of three axes which are Fair Treatment, Team Effectiveness, and Job Satisfaction of employees and decision-makers who are occupied in Nonprofit Organizations. Nowadays, the reduced financial flexibility imposes a careful delimitation of strategic communication that is implemented by Nonprofit Organizations. The aim is to examine a strategic communication process for a sustainable entrepreneurial environment. More specifically, this research attempts to find a possible correlation between the personal perception of each employee regarding the level he treated fairly in the working environment (Fair Treatment) and the existence of an effective team into which the employee feels he is a part of (Team Effectiveness). The purpose is to draw conclusions on how these two factors impact on the Job Satisfaction of the employee or decision-maker. The possibility to have correlations among the above axes can be operated as a feedback to highlight strengths and weaknesses of Nonprofit Organizations to their decision-makers.
ISBN: 9783319338637
ISSN: 21987254
21987246
DOI: 10.1007/978-3-319-33865-1_38
URI: https://uniwacris.uniwa.gr/handle/3000/673
Type: Conference Paper
Department: Department of Archival, Library and Information Studies 
School: School of Administrative, Economics and Social Sciences 
Affiliation: University of West Attica (UNIWA) 
Appears in Collections:Book Chapter / Κεφάλαιο Βιβλίου

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