Browsing by Author Konstantoulaki, Kleopatra


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Issue DateTypeTitleAuthor(s)
1-Jan-2017Book ChapterAchieving Advertising Effectiveness Through InnovationKonstantoulaki, Kleopatra  Rizomyliotis, Ioannis  Kostopoulos, Ioannis 
1-Jan-2014Conference PaperAntecedents of Customer Loyalty in Emerging Economies: An Empirical Study in the Nigerian Mobile Telecommunications SectorKonstantoulaki, Kleopatra  Rizomyliotis, Ioannis  Ukpabi, Dandison  Kostopoulos, Ioannis  Lopez, Carmen 
1-Jan-2018ArticleAntecedents of customer loyalty in the mobile telecommunication market. A cross-cultural investigationKonstantoulaki, Kleopatra  Rizomyliotis, Ioannis  Kaminakis, Kostas  Giovanis, Apostolos  Papastathopoulos, Avraam 
1-Jan-2012ArticleAntecedents of online professional services' perceived usefulness: An empirical researchKonstantoulaki, Kleopatra  Kostopoulos, Ioannis  Rizomyliotis, Ioannis 
1-Jan-2020ArticleApplying FCM to predict the behaviour of loyal customers in the mobile telecommunications industryKonstantoulaki, Kleopatra  Poulis, Athanasios  Rizomyliotis, Ioannis  Kostopoulos, Ioannis  Giovanis, Apostolos 
28-Jun-2017Book ChapterBusiness-to-Business Marketing Communication During RecessionKonstantoulaki, Kleopatra  Rizomyliotis, Ioannis  Kostopoulos, Ioannis 
1-Jan-2017BookBusiness-to-business marketing communications: Value and efficiency considerations in recessionary timesKonstantoulaki, Kleopatra  Rizomyliotis, Ioannis  Kostopoulos, Ioannis 
28-Jun-2017Book ChapterBusiness-to-Business Print Ad Effectiveness: Some Empirical EvidenceKonstantoulaki, Kleopatra  Rizomyliotis, Ioannis  Kostopoulos, Ioannis 
10-Oct-2023ArticleBYOB of wine, but which one? Unveiling new boundary conditions and moderating effects for restaurant patrons' consideration set formationKonstantoulaki, Kleopatra  Magrizos, Solon  Rizomyliotis, Ioannis  Kostopoulos, Ioannis  Tran, Thi Bich Hang 
1-Sep-2021ArticleChoosing among Alternative Brands: Revisiting the Way Involvement Drives Consumer SelectivityKonstantoulaki, Kleopatra  Rizomyliotis, Ioannis  Kokkinaki, F. 
1-Jan-2020ArticleConsumer attitudes and behavioural intentions towards corporate social responsibility: Evidence from the airline industryKonstantoulaki, Kleopatra  Yigitbas, Ahmet  Giovanis, Apostolos  Rizomyliotis, Ioannis 
1-Jan-2017Conference PaperCorporate Social Responsibility Across Cultures: Do All Fans Care The Same?Konstantoulaki, Kleopatra  Magrizos, Solon  Kostopoulos, Ioannis  Rizomyliotis, Ioannis  Anagnostopoulos, Christos 
28-Jun-2017Book ChapterThe Current Media Landscape in Business-to-Business MarketsKonstantoulaki, Kleopatra  Rizomyliotis, Ioannis  Kostopoulos, Ioannis 
25-Apr-2015ArticleDeterminants of physicians' purchase intention for innovative services: Integrating professional characteristics with technology acceptance model and theory of planned behaviourKonstantoulaki, Kleopatra  Rizomyliotis, Ioannis  Kostopoulos, Ioannis 
1-Jan-2017BookDigital Branding FeverKonstantoulaki, Kleopatra  Poulis, Athanasios  Rizomyliotis, Ioannis 
15-Mar-2019ArticleDo firms still need to be social? Firm generated content in social mediaKonstantoulaki, Kleopatra  Poulis, Athanasios  Rizomyliotis, Ioannis 
13-Jan-2023ArticleEducation in the pandemic economy: attitudes towards distance learning as a drive of university students’ decision makingKonstantoulaki, Kleopatra  Toumpalidou, Soultana Anna 
1-Jan-2009Conference PosterThe effect of involvement on the relative size of the consideration setKonstantoulaki, Kleopatra  Kokkinaki, F. 
1-Jan-2013Conference PaperThe effect of involvement on the stability of the consideration set across timeKonstantoulaki, Kleopatra  Kokkinaki, F. 
1-Jan-2016Conference PaperThe effect of mental intangibility on the size of the consideration set: the moderating role of knowledgeKonstantoulaki, Kleopatra  Rizomyliotis, Ioannis  Kostopoulos, Ioannis  Poulis, Athanasios  Wood, Matthew