Issue Date Type Title Author(s) 1-Jan-2017 Book Chapter Achieving Advertising Effectiveness Through Innovation Konstantoulaki, Kleopatra 1-Jan-2014 Conference Paper Antecedents of Customer Loyalty in Emerging Economies: An Empirical Study in the Nigerian Mobile Telecommunications Sector Konstantoulaki, Kleopatra 1-Jan-2018 Article Antecedents of customer loyalty in the mobile telecommunication market. A cross-cultural investigation Konstantoulaki, Kleopatra 1-Jan-2012 Article Antecedents of online professional services' perceived usefulness: An empirical research Konstantoulaki, Kleopatra 1-Jan-2020 Article Applying FCM to predict the behaviour of loyal customers in the mobile telecommunications industry Konstantoulaki, Kleopatra 18-Jun-2018 Article Assessing service quality and customer behavioral responses in hospital outpatient services: A formative measurement approach Rizomyliotis, Ioannis 1-Jan-2012 Conference Paper Assessing the Effectiveness of Industrial Print Ad Characteristics: Some Empirical Evidence Rizomyliotis, Ioannis 28-Jun-2017 Book Chapter Business-to-Business Marketing Communication During Recession Konstantoulaki, Kleopatra 1-Jan-2017 Book Business-to-business marketing communications: Value and efficiency considerations in recessionary times Konstantoulaki, Kleopatra 28-Jun-2017 Book Chapter Business-to-Business Print Ad Effectiveness: Some Empirical Evidence Konstantoulaki, Kleopatra 10-Oct-2023 Article BYOB of wine, but which one? Unveiling new boundary conditions and moderating effects for restaurant patrons' consideration set formation Konstantoulaki, Kleopatra 1-Sep-2021 Article Choosing among Alternative Brands: Revisiting the Way Involvement Drives Consumer Selectivity Konstantoulaki, Kleopatra 1-Jan-2020 Article Consumer attitudes and behavioural intentions towards corporate social responsibility: Evidence from the airline industry Konstantoulaki, Kleopatra 1-Jan-2024 Article Consumer trust and online purchase intention for sustainable products Rizomyliotis, Ioannis 1-Jan-2017 Conference Paper Corporate Social Responsibility Across Cultures: Do All Fans Care The Same? Konstantoulaki, Kleopatra 28-Jun-2017 Book Chapter The Current Media Landscape in Business-to-Business Markets Konstantoulaki, Kleopatra 25-Apr-2015 Article Determinants of physicians' purchase intention for innovative services: Integrating professional characteristics with technology acceptance model and theory of planned behaviour Konstantoulaki, Kleopatra 1-Jan-2017 Book Digital Branding Fever Konstantoulaki, Kleopatra 15-Mar-2019 Article Do firms still need to be social? Firm generated content in social media Konstantoulaki, Kleopatra 1-Jan-2016 Conference Paper The effect of mental intangibility on the size of the consideration set: the moderating role of knowledge Konstantoulaki, Kleopatra 
