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| Issue Date | Type | Title | Author(s) |
| 18-Jun-2019 | Article | Adoption of mobile banking services: a comparative analysis of four competing theoretical models | Giovanis, Apostolos Assimakopoulos, Costas Athanasopoulou, Pinelopi Sarmaniotis, Christos |
| 1-Jan-2020 | Conference Paper | Analyzing the Brand Personality of Athens | Giovanis, Apostolos Binioris, Spyridon Athanasopoulou, Pinelopi |
| 1-Sep-2014 | Conference Paper | Antecedents and consequences of relationship quality in high credence services | Giovanis, Apostolos Athanasopoulou, Pinelopi |
| 1-Jul-2018 | Conference Paper | Asymmetric effects of consumer generated content on customer satisfaction of hotel customers | Giovanis, Apostolos Athanasopoulou, Pinelopi |
| 1-Jan-2017 | Conference Paper | Consumer-Brand Relationship Development Process in the Context of Online Booking Services: The Role of Cognitive and Affective Drivers | Giovanis, Apostolos Athanasopoulou, Pinelopi Mamalis, Spiridon |
| 1-Jan-2018 | Article | Consumer-brand relationships and brand loyalty in technology-mediated services | Giovanis, Apostolos Athanasopoulou, Pinelopi |
| 1-Sep-2016 | Conference Paper | Drivers of customer loyalty in fast fashion retailing: Do they vary across customers? | Giovanis, Apostolos Athanasopoulou, Pinelopi |
| 1-Jan-2014 | Conference Paper | The effect of respect and rapport on relationship quality and customer loyalty | Giovanis, Apostolos Athanasopoulou, Pinelopi Binioris, Spyridon |
| 1-Jan-2016 | Conference Paper | The effects of brand identity on loyalty in online retailing: the role of value, satisfaction, trust and commitment | Giovanis, Apostolos Athanasopoulou, Pinelopi |
| 1-Jun-2017 | Conference Paper | Factors influencing the adoption of m-banking in Greece | Giovanis, Apostolos Athanasopoulou, Pinelopi |
| 1-Jan-2014 | Article | Gaining customer loyalty in the e-tailing marketplace: The role of e-service quality, e-satisfaction and e-trust | Giovanis, Apostolos Athanasopoulou, Pinelopi |
| 25-Sep-2017 | Article | Gen Y-ers’ brand loyalty drivers in emerging devices | Giovanis, Apostolos Athanasopoulou, Pinelopi |
| 1-Jan-2023 | Article | How Are Guests Satisfied? Exploring the Asymmetric Effects of Hotel Service Attributes on Customer Satisfaction by Analyzing Online Reviews | Giovanis, Apostolos Ioakimidis, Marilou Athanasopoulou, Pinelopi |
| 1-Jan-2015 | Conference Paper | The Impact of Consumer-Brand Relationships on Brand Loyalty: Evidence from the High-Tech Services Context | Giovanis, Apostolos Athanasopoulou, Pinelopi |
| 1-Sep-2017 | Conference Paper | Involving customers in new service development: past, present and future | Giovanis, Apostolos Athanasopoulou, Pinelopi Tsoukatos, Evangelos Karounis, V. |
| 11-Sep-2015 | Article | Marketing strategy decisions for brand extension success | Giovanis, Apostolos Athanasopoulou, Pinelopi Avlonitis, George |
| 1-Jan-2015 | Article | Modelling the effect of respect and rapport on relationship quality and customer loyalty in high credence services | Giovanis, Apostolos Athanasopoulou, Pinelopi |
| 1-Jul-2018 | Conference Paper | The nature of customer involvement in new service development: Current issues and future challenges | Giovanis, Apostolos Athanasopoulou, Pinelopi |
| 3-May-2016 | Article | The role of corporate image and switching barriers in the service evaluation process: evidence from the mobile telecommunications industry | Giovanis, Apostolos Tsoukatos, Evangelos Athanasopoulou, Pinelopi |
| 9-Nov-2015 | Article | The role of service fairness in the service quality – relationship quality – customer loyalty chain: An empirical study | Giovanis, Apostolos Tsoukatos, Evangelos Athanasopoulou, Pinelopi |
