Issue Date Type Title Author(s) 18-Jun-2019 Article Adoption of mobile banking services: a comparative analysis of four competing theoretical models Giovanis, Apostolos 1-Jan-2020 Conference Paper Analyzing the Brand Personality of Athens Giovanis, Apostolos 1-Sep-2014 Conference Paper Antecedents and consequences of relationship quality in high credence services Giovanis, Apostolos 1-Jul-2018 Conference Paper Asymmetric effects of consumer generated content on customer satisfaction of hotel customers Giovanis, Apostolos 1-Jan-2017 Conference Paper Consumer-Brand Relationship Development Process in the Context of Online Booking Services: The Role of Cognitive and Affective Drivers Giovanis, Apostolos 1-Jan-2018 Article Consumer-brand relationships and brand loyalty in technology-mediated services Giovanis, Apostolos 1-Sep-2016 Conference Paper Drivers of customer loyalty in fast fashion retailing: Do they vary across customers? Giovanis, Apostolos 1-Jan-2014 Conference Paper The effect of respect and rapport on relationship quality and customer loyalty Giovanis, Apostolos 1-Jan-2016 Conference Paper The effects of brand identity on loyalty in online retailing: the role of value, satisfaction, trust and commitment Giovanis, Apostolos 1-Jun-2017 Conference Paper Factors influencing the adoption of m-banking in Greece Giovanis, Apostolos 1-Jan-2014 Article Gaining customer loyalty in the e-tailing marketplace: The role of e-service quality, e-satisfaction and e-trust Giovanis, Apostolos 25-Sep-2017 Article Gen Y-ers’ brand loyalty drivers in emerging devices Giovanis, Apostolos 1-Jan-2023 Article How Are Guests Satisfied? Exploring the Asymmetric Effects of Hotel Service Attributes on Customer Satisfaction by Analyzing Online Reviews Giovanis, Apostolos 1-Jan-2015 Conference Paper The Impact of Consumer-Brand Relationships on Brand Loyalty: Evidence from the High-Tech Services Context Giovanis, Apostolos 1-Sep-2017 Conference Paper Involving customers in new service development: past, present and future Giovanis, Apostolos 11-Sep-2015 Article Marketing strategy decisions for brand extension success Giovanis, Apostolos 1-Jan-2015 Article Modelling the effect of respect and rapport on relationship quality and customer loyalty in high credence services Giovanis, Apostolos 1-Jul-2018 Conference Paper The nature of customer involvement in new service development: Current issues and future challenges Giovanis, Apostolos 3-May-2016 Article The role of corporate image and switching barriers in the service evaluation process: evidence from the mobile telecommunications industry Giovanis, Apostolos 9-Nov-2015 Article The role of service fairness in the service quality – relationship quality – customer loyalty chain: An empirical study Giovanis, Apostolos 
