| | Issue Date | Title | Author(s) | ???itemlist.dc.relation.ispartof??? |
| 1 | 1-Jan-2011 | Analysing and Evaluating the Role of E-commerce | Samanta, Irene | Journal of Marketing and Operations Management Research |
| 2 | 1-Jan-2012 | Behaviour of Elderly Users on Facebook Toward Viral Marketing Messages: A Comparative Study Between the European Union and the United States | Samanta, Irene Arkoudis, Nikolaos | Journal of Marketing and Operations Management Research |
| 3 | 1-Jan-2022 | Consumer’s Engagement in Social Media and Implications in Trusting e-Word of Mouth | Samanta, Irene Kaldis, Panagiotis E. Papageorgiou, Konstantinos | International Journal of Finance, Insurance and Risk Management |
| 4 | 1-Jan-2009 | Creating an innovation culture through knowledge management: the Greek firms | Samanta, Irene Kyriazopoulos, Panagiotis | International Journal of Knowledge and Learning |
| 5 | 1-Sep-2014 | Drivers of relationships affecting B2B firms in an e-commerce environment | Samanta, Irene Danson, Mike | Independent Journal of Management & Production |
| 6 | 27-Apr-2017 | Education as a means to implement job rotation in a public organization | Samanta, Irene Georgantza, G. | Management and Organizational Studies |
| 7 | 1-Jan-2013 | The effect of corporate social responsibility on employees’ behaviour | Samanta, Irene | International Journal of Strategic Information Technology and Applications (IJSITA) |
| 8 | 1-Jan-2009 | The effect of e-marketing in hotel sector in Greece | Samanta, Irene Kyriazopoulos, Panagiotis | International Journal of Knowledge and Learning |
| 9 | 1-Jan-2012 | The effect of social media in firms' marketing strategy | Samanta, Irene | Journal of Marketing and Operations Management Research |
| 10 | 22-Jun-2020 | Effects of market orientation, strategies and actions on SMEs’ performance during fragile economic conditions | Samanta, Irene Niros, Meletios I. Pollalis, Yannis A. | Archives of Business Review |
| 11 | 1-Dec-2019 | Examining CRM and ECRM Adoption by Greek Firms | Samanta, Irene | International Journal of Systems Engineering |
| 12 | 1-Sep-2022 | Examining relationship marketing and strategic branding in b2b Greek SMEs: a family business development | Samanta, Irene | Innovative Marketing |
| 13 | 1-Jan-2012 | Exploring the factors of customer retention in mobile sector | Samanta, Irene | International Journal of Strategic Information Technology and Applications (IJSITA) |
| 14 | 1-Jun-2023 | Exploring the impact of internal marketing practices on the commitment to “green” intellectual capital | Samanta, Irene Arfara, Christina | Innovative Marketing |
| 15 | 1-Jan-2012 | Exploring the relationship between price and service quality in airlines services | Samanta, Irene Kyriazopoulos, Panagiotis | Journal of Marketing and Operations Management Research |
| 16 | 1-Jan-2011 | Factors influence B2B relationships in medium-sized firms: Traditional vs. e-commerce | Samanta, Irene | Journal of Marketing and Operations Management Research |
| 17 | 1-Jan-2012 | Factors influence consumers' attitudes and perceptions: the case of generation Y | Samanta, Irene Papadopoulos, Konstantinos | Journal of Marketing and Operations Management Research |
| 18 | 1-Aug-2020 | The impact of green strategy on organisations’ relational capital | Samanta, Irene Arfara, Christina | Management and Business Research Quarterly |
| 19 | 1-Jan-2021 | The impact of internal marketing on “green” management of intellectual capital | Samanta, Irene Arfara, Christina | Archives of Business Research |
| 20 | 1-Oct-2022 | The impact of internal marketing philosophy on a firm’s strategic orientation | Samanta, Irene Arfara, Christina | Innovative Marketing |