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| Issue Date | Type | Title | Author(s) |
| 1-Jan-2017 | Book Chapter | Achieving Advertising Effectiveness Through Innovation | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kostopoulos, Ioannis |
| 1-Jan-2014 | Conference Paper | Antecedents of Customer Loyalty in Emerging Economies: An Empirical Study in the Nigerian Mobile Telecommunications Sector | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Ukpabi, Dandison Kostopoulos, Ioannis Lopez, Carmen |
| 1-Jan-2012 | Article | Antecedents of online professional services' perceived usefulness: An empirical research | Konstantoulaki, Kleopatra Kostopoulos, Ioannis Rizomyliotis, Ioannis |
| 1-Jan-2020 | Article | Applying FCM to predict the behaviour of loyal customers in the mobile telecommunications industry | Konstantoulaki, Kleopatra Poulis, Athanasios Rizomyliotis, Ioannis Kostopoulos, Ioannis Giovanis, Apostolos |
| 28-Jun-2017 | Book Chapter | Business-to-Business Marketing Communication During Recession | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kostopoulos, Ioannis |
| 1-Jan-2017 | Book | Business-to-business marketing communications: Value and efficiency considerations in recessionary times | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kostopoulos, Ioannis |
| 28-Jun-2017 | Book Chapter | Business-to-Business Print Ad Effectiveness: Some Empirical Evidence | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kostopoulos, Ioannis |
| 10-Oct-2023 | Article | BYOB of wine, but which one? Unveiling new boundary conditions and moderating effects for restaurant patrons' consideration set formation | Konstantoulaki, Kleopatra Magrizos, Solon Rizomyliotis, Ioannis Kostopoulos, Ioannis Tran, Thi Bich Hang |
| 1-Jan-2017 | Conference Paper | Corporate Social Responsibility Across Cultures: Do All Fans Care The Same? | Konstantoulaki, Kleopatra Magrizos, Solon Kostopoulos, Ioannis Rizomyliotis, Ioannis Anagnostopoulos, Christos |
| 28-Jun-2017 | Book Chapter | The Current Media Landscape in Business-to-Business Markets | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kostopoulos, Ioannis |
| 25-Apr-2015 | Article | Determinants of physicians' purchase intention for innovative services: Integrating professional characteristics with technology acceptance model and theory of planned behaviour | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kostopoulos, Ioannis |
| 1-Jan-2016 | Conference Paper | The effect of mental intangibility on the size of the consideration set: the moderating role of knowledge | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kostopoulos, Ioannis Poulis, Athanasios Wood, Matthew |
| 1-Dec-2022 | Article | “How mAy I help you today?” The use of AI chatbots in small family businesses and the moderating role of customer affective commitment | Konstantoulaki, Kleopatra Kastanakis, Minas N. Rizomyliotis, Ioannis Kostopoulos, Ioannis Giovanis, Apostolos |
| 7-May-2014 | Article | How to reduce the negative impact of customer non-compliance: an empirical study | Rizomyliotis, Ioannis Kostopoulos, Ioannis Gounaris, Spiros |
| 1-Jan-2012 | Conference Paper | The impact of promotion background colour on attitude and behavior | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kostopoulos, Ioannis Andrianatou, V.M. |
| 1-Jan-2012 | Conference Paper | The influence of colours on attitude and behavioural intentions in promotional activities | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kostopoulos, Ioannis Andrianatou, V.M. |
| 1-Jan-2011 | Conference Paper | The influence of involvement on the size and the variety of the consideration set in different decision types | Konstantoulaki, Kleopatra Andrianatou, V.M. Rizomyliotis, Ioannis Kostopoulos, Ioannis |
| 1-Jan-2013 | Conference Paper | Innovative professional services: empirical evidence on the determinants of physicians’ purchase intention | Konstantoulaki, Kleopatra Anagnostidou, Zoi Rizomyliotis, Ioannis Kostopoulos, Ioannis |
| 1-Jan-2013 | Conference Paper | Organizational practices reducing the negative impact of customer non-compliance: an empirical study | Rizomyliotis, Ioannis Kostopoulos, Ioannis Gounaris, Spiros |
| 1-Aug-2018 | Article | Reassessing the effect of colour on attitude and behavioural intentions in promotional activities: The moderating role of mood and involvement | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kostopoulos, Ioannis |
