| | Issue Date | Type | Title | Author(s) |
| 21 | 1-Jan-2019 | Conference Paper | Exploring the factors affecting consumer acceptance of proximity M-payment services | Rizomyliotis, Ioannis Kavoura, Androniki Varelas, Sotirios Vlachvei, Aspasia Giovanis, Apostolos |
| 22 | 1-Jan-2019 | Conference Paper | Strategic Synergies and Co-marketing: A Case Study of the Airline Sector | Giovanis, Apostolos Kavoura, Androniki Tiago, Flavio Borges-Tiago, Teresa Varelas, Sotirios |
| 23 | 12-Dec-2018 | Article | Understanding lovemark brands dimensions and effect on brand loyalty in high-technology products | Giovanis, Apostolos Athanasopoulou, Pinelopi |
| 24 | 1-Jul-2018 | Conference Paper | Asymmetric effects of consumer generated content on customer satisfaction of hotel customers | Giovanis, Apostolos Athanasopoulou, Pinelopi |
| 25 | 1-Jul-2018 | Conference Paper | The nature of customer involvement in new service development: Current issues and future challenges | Giovanis, Apostolos Athanasopoulou, Pinelopi |
| 26 | 18-Jun-2018 | Article | Assessing service quality and customer behavioral responses in hospital outpatient services: A formative measurement approach | Rizomyliotis, Ioannis Pierrakos, George Binioris, Spyridon Giovanis, Apostolos |
| 27 | 1-Jan-2018 | Article | Consumer-brand relationships and brand loyalty in technology-mediated services | Giovanis, Apostolos Athanasopoulou, Pinelopi |
| 28 | 1-Jan-2018 | Article | Antecedents of customer loyalty in the mobile telecommunication market. A cross-cultural investigation | Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Kaminakis, Kostas Giovanis, Apostolos Papastathopoulos, Avraam |
| 29 | 25-Sep-2017 | Article | Gen Y-ers’ brand loyalty drivers in emerging devices | Giovanis, Apostolos Athanasopoulou, Pinelopi |
| 30 | 1-Sep-2017 | Conference Paper | Involving customers in new service development: past, present and future | Giovanis, Apostolos Athanasopoulou, Pinelopi Tsoukatos, Evangelos Karounis, V. |
| 31 | 1-Jun-2017 | Conference Paper | Factors influencing the adoption of m-banking in Greece | Giovanis, Apostolos Athanasopoulou, Pinelopi |
| 32 | 2-Feb-2017 | Article | An integrated model of the effects of service evaluation, corporate image, and switching barriers on customer loyalty | Giovanis, Apostolos Tsoukatos, Evangelos |
| 33 | 1-Jan-2017 | Conference Paper | Assessment of Inhabitants’ Health Care Needs in Local Community | Goula, Aspasia Pierrakos, George Pateras, John Pierrakos, George Latsou, Dimitra et al |
| 34 | 1-Jan-2017 | Conference Paper | Consumer-Brand Relationship Development Process in the Context of Online Booking Services: The Role of Cognitive and Affective Drivers | Giovanis, Apostolos Athanasopoulou, Pinelopi Mamalis, Spiridon |
| 35 | 1-Jan-2017 | Article | Retailer loyalty in the online context: The influence of transactional and relational experiences assessment | Giovanis, Apostolos Melanthiou, Yioula |
| 36 | 1-Jan-2017 | Article | The Development of Loyalty with Online Services Customers | Giovanis, Apostolos |
| 37 | 1-Jan-2017 | Article | Sponsoring sports teams with low media exposure: An exploratory investigation on small and medium sized B2B firms | Kallandranis, Christos Konstantoulaki, Kleopatra Rizomyliotis, Ioannis Giovanis, Apostolos Conti, Vittorio |
| 38 | 12-Nov-2016 | Article | Investigating the consumer-brand relationships' development for technology-mediated self-services using the relationship commitment paradigm | Zondiros, Dimitris Tomaras, Petros Giovanis, Apostolos |
| 39 | 1-Sep-2016 | Conference Paper | Drivers of customer loyalty in fast fashion retailing: Do they vary across customers? | Giovanis, Apostolos Athanasopoulou, Pinelopi |
| 40 | 3-May-2016 | Article | The role of corporate image and switching barriers in the service evaluation process: evidence from the mobile telecommunications industry | Giovanis, Apostolos Tsoukatos, Evangelos Athanasopoulou, Pinelopi |